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What is marketing research? What are the different types of marketing research? What is marketing analytics?

User Xanadont
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Marketing research and marketing analytics are different in terms of their scope, data, and validity1234. Marketing research is a form of primary research that collects data directly from the market and customers, and provides qualitative and quantitative insights that are valid for a short period of time234. Marketing analytics is a form of secondary research that synthesizes data from various sources, and provides quantitative and contextualized insights that are valid for a longer period of time1234.

User Yahwe Raj
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