The options facing Amazon per the case include:
1. Continuing to expand its product offerings and services to retain and attract customers.
2. Investing in new technologies and innovations to improve its operations and customer experience.
3. Acquiring or partnering with other companies to expand its reach and capabilities.
4. Focusing on international expansion to tap into new markets and revenue streams.
5. Addressing concerns about its impact on the environment and working conditions for its employees.
REFERENCE:
Amazon Case Study: Strategic Management Analysis by Haider Ali and Nida Ali, International Journal of Management and Applied Research, vol. 5, no. 4, 2018, pp. 192-204.