Typically, when a firm first engages in business abroad, it uses a Multidomestic strategy before later making adjustments to improve performance.
The Multidomestic strategy is a strategy that focuses on competition within each country it operates in rather than global competition. This is due to the fact that this strategy places a high value on local responsiveness.The multidomestic strategy is one of the three international strategies, the other two being global and transnational strategies.
This strategy involves the company tailoring its products and services to the preferences of local consumers in each country it operates in. Multidomestic corporations create a separate marketing strategy, product development, and other business activities in each country to match the preferences and desires of the local market.
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