Question

1. List any four principles of communication

2. What four needs are satisfied by communication?

3. Describe the role of power in culture

4. Briefly summarize the value orientation theory

Answer 1

1. Listening, feedback, trust, attention

2. physical needs, instrumental needs, relational needs, and identity needs

3. A cultural group's size and strength influences their power over a region, area, or other groups. Cultural power lends itself to social power that influences people's lives by controlling the prevailing norms or rules and making individuals adhere to the dominant culture voluntarily or involuntarily.

4. The Value Orientations Method: A Tool to Help Understand Cultural Differences. To work with people of other cultures, it's important to understand their "world view." The Value Orientation Method (VOM) provides a way to understand core cultural differences related to five basic human concerns, or orientations.