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Are social influences important in the purchase decision for customers of the brand? Why or why not? How does or could the brand potentially use family, reference groups, or
opinion leaders to promote the business or to affect the purchase decision?

1 Answer

3 votes

Answer:

Social media helps instill trust in a purchaser through fellow reviews and experiences. Consumers also tend to compare, contrast, and keep up with the purchases of their friends and family.

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