
- The design quality is the fit between the product or service design to the consumer's needs. Improvement of the design increases a product's fit to consumer's needs, leading to growth in the firm's sales. Therefore, it increases the profitability of a business.
- Conformance quality is the measure of the degree to which goods and services meet specific criteria desired by consumers. A product that conforms to employees' wants leads to an increase in sales thus, improving the profitability of a firm.
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