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Strategic Management (Reviewed) (10 marks)

The management team would like your opinion on what strategic position WB should now follow taking into consideration your results from Case Study Part 1 and Case Study part 2. In your response, reflect on short-term and long-term strategies the business may adopt. Include at least two options in your response and explain how the strategy would be implemented and the likely outcome. (max 700 words)

User Shemika
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AfterAfter assessing the situation of Warner Bros. from Case Study Part 1 and Case Study part 2, it can be said that the company needs to adopt a strategic position that focuses on diversifying its business operations. This will enable the company to reduce its dependence on movies and TV productions, which have become more competitive over the years. The strategic position will focus on two main options, which include horizontal integration and vertical integration.Horizontal integration involves the expansion of the business operations through the acquisition of other firms within the same industry. In this case, Warner Bros. should consider acquiring other production studios that specialize in different genres of movies and TV shows. This will enable the company to produce a wider range of content that caters to different audiences. For example, the company can acquire studios that specialize in producing documentaries, cartoons, or sports-related content.Vertical integration involves the expansion of the business operations into other stages of the supply chain. In this case, Warner Bros. should consider expanding its business operations to include distribution and marketing of its products. This will enable the company to have better control over the distribution of its products and reduce its reliance on third-party distribution channels.The implementation of these strategies will involve several steps. First, the company will need to conduct market research to identify potential acquisition targets and areas for expansion. The company will also need to establish partnerships with other firms that specialize in distribution and marketing. This will enable the company to leverage the expertise of these firms and reduce the cost of entry into these markets.The likely outcomes of these strategies include increased revenue and profitability for the company. Diversification of its business operations will enable the company to reduce its dependence on movies and TV shows, which have become more competitive over the years. Additionally, these strategies will enable the company to reach a wider audience and capture more market share in the entertainment industry.In conclusion, Warner Bros. should adopt a strategic position that focuses on diversification of its business operations. The company should consider horizontal integration and vertical integration as options for expanding its business operations. These strategies will enable the company to reach a wider audience, reduce its dependence on movies and TV shows, and capture more market share in the entertainment industry.

User Fiyaz Hasan
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