T-Mobile's decision to eliminate extra charges exhibits consumer choice by simplifying billing, echoing the telecommunications industry trend of offering lower prices and customized services like bundling for better consumer satisfaction.
When T-Mobile took the radical step of eliminating additional taxes or fees on the bills of its unlimited plan subscribers, it exhibits consumer choice because it provides additional value to potential cell phone customers by making billing consistent and easy.
This approach is part of a broader trend in the telecommunications industry where the end of the telephone monopoly brought about lower prices, a greater quantity of services, and a wave of innovation aimed at attracting and pleasing customers.
Similarly, the introduction of various payment plans and customized services like bundling gave consumers more freedom to choose the exact services they needed, often at a discounted rate.