Answer:
See explanation
Step-by-step explanation:
Paul was influenced by the psychological effect of two main sources:
1: Celebrity Endorsement: In which a popular or well-known person recommends a product, which suggests you should trust their product.
2: Situational Endorsement: In which buying a sports drink has a direct relationship to the sport being played, since assuming you watch the game because you like it, you may play it, and you may want to buy the sports drink.
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