Jill spent $99.84 on the day of the sale, which is 20% off the full price. This means that she paid 80% of the full price. To find the full price, we can divide $99.84 by 0.8. This gives us $124.80. Therefore, the purchases would have cost Jill $124.80 at full price.
Here is the solution in mathematical equation:
Full Price = Sale Price / (1 - Discount)
= $99.84 / (1 - 0.2)
= $99.84 / 0.8
= $124.80