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Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If

company spent 570 thousand dollars on a marketing campaign and got 60,000 new customers, what is the CAC in dollars per
customer?

(A) 0.11
B 0.95
9.50
105.26

1 Answer

5 votes
B 0.95 0.95%or0.0095. Based on the given conditions
User Piotr Jasiun
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