Final answer:
Imperfect information can make it difficult for a buyer and seller to agree on a price. Incomplete or inaccurate knowledge can lead to uncertainty and trust issues in the negotiation.
Step-by-step explanation:
It might be difficult for a buyer and seller to agree on a price when imperfect information exists because both parties have incomplete or inaccurate knowledge about the product or service being exchanged. The lack of comprehensive information can lead to uncertainty and a lack of trust between the buyer and seller, making it challenging to negotiate a fair price.
For example, in the case of Michael and the business investor, the lack of a comprehensive report on the new subdivision means that both parties may have different perceptions of the value and potential risks associated with the lots. The investor may be willing to pay a higher price if they have detailed information about the market demand, infrastructure plans, and potential future developments in the area. On the other hand, if the information is incomplete or unavailable, the investor may be hesitant to pay a high price.
In situations with imperfect information, buyers and sellers often need to rely on negotiation, compromise, or the involvement of a third party to bridge the information gap and reach an agreement on the price.