Answer:
Explanation:Advertisements are generally created to persuade the audience to buy a product or
service. They use various elements like text, language, and imagery to create meaning in the
advertisement. The purpose of this essay is to analyze how text is used to create meaning in an
advertisement and identify which statement best describes it. The thesis statement for this essay
states that the language used in advertisements emphasizes profit rather than providing detailed
information about the product.
Body Paragraph 1
The advertisement chosen for analysis is a car commercial that uses phrases like "Limited
Time Offer” and "Get Yours Today" in its text, emphasizing urgency and scarcity. Such
statements highlight profits as they encourage potential buyers to purchase the vehicle
immediately without much thought or consideration regarding its actual value.
Body Paragraph 2
In addition, the advertisement also uses images of young people driving through scenic
locations, creating a sense of adventure and freedom associated with owning their car brand. This
creates an emotional connection between consumers and the brand by portraying how owning
such vehicles will make them feel.
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Body Paragraph 3
Logical fallacies such as appeal to emotion can be seen when advertisers attempt to
manipulate consumers' feelings by associating their products with happiness or success. These
manipulations often contribute towards creating meaning in advertising by misleading audiences
into purchasing something they might not need at all.
Conclusion
In conclusion, advertisements use several techniques like imagery, language, logical
fallacies etc., which help create meaning within them explaining why they exist beyond
encouraging purchases simply. In this essay we have analyzed how texts are used within ads
highlighting profits instead of giving detailed information about products. Its significance lies in
understanding how these tactics work together allowing marketers present themselves more
effectively while influencing consumer behavior; being aware of ads’ ploys may help us resist
unnecessary purchases — indicating a need for better regulation on what businesses can market
so that fewer people waste their resources because of ads’ deceitful nature (Smith & Burdick).