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The Web 2.0 revolution has changed the way businesses communicate with consumers and within their own organizations. Podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes.

Businesses have embraced podcasting to broadcast repetitive information that doesn’t require . For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.
How can companies use wikis?
To document internal work flows and processes
To facilitate customer interaction
For building professional networks
For what purposes do companies use blogs? Check all that apply.
Online community building
Recruiting
Consider the following scenario, and then answer the question.
You work on the marketing team for a software development company. You have sales representatives in different locations around the globe. When a product update is released, your team holds teleconferences to demo new features. Due to time differences, these demos are difficult to schedule and usually require multiple demo sessions to accommodate different geographic regions. You want to streamline the new product demos and decide to recommend electronic communication tools to help facilitate this.
Which electronic communication tool would you recommend?
E-mail
A podcast
A wiki
Read the scenario, and then answer the question.
Dane recently landed a job with a PR consulting firm. The firm uses wikis to manage projects and share resources. Dane has never contributed to wikis before.
What tips should Dane follow to be a valuable wiki contributor? Check all that apply.
Verify all facts.
Show respect and be aware of improper or ambiguous language.
Remember that all comments can be viewed by all readers.
Rules don’t apply. Post as desired.
Spelling and grammar don’t matter.

User Minion
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8.1k points

1 Answer

4 votes

Final answer:

Companies use wikis to document internal processes and blogs for online community building and recruiting. A podcast is ideal for delivering product demos across global teams. Good wiki contributions require fact-checking, respectful language, and consideration for all readers.

Step-by-step explanation:

Companies can use wikis primarily to document internal workflows and processes. Wikis serve as collaborative platforms where employees can contribute to the content, refine procedures, and ensure that the information remains up-to-date and accessible to all relevant parties. This is critical for maintaining consistency and efficiency within an organization's operations.

Regarding blogs, businesses utilize them for various purposes, including online community building and recruiting. Blogs offer a platform for businesses to share insights, industry news, and company culture. By doing so, they can build a community around their brand and attract potential employees who align with their values and mission.

Electronic Communication Tool Recommendation

Considering the scenario of needing to streamline product demos for a global team, a podcast can be recommended as the electronic communication tool of choice. Podcasts allow for the creation and distribution of audio content that sales representatives in different time zones can listen to at their convenience. This eliminates the need for multiple live sessions and ensures that the information about new product features reaches everyone efficiently.

Tips for Being a Valuable Wiki Contributor

  • Verify all facts to ensure accuracy and credibility.
  • Show respect and be aware of improper or ambiguous language to maintain professionalism.
  • Remember that all comments can be viewed by all readers, so write with an audience in mind.

Contributing to wikis requires that one be mindful of the quality and integrity of the information they add, as well as courteous to the community that relies on it. Spelling, grammar, and adherence to rules are essential to maintain the utility and readability of the wiki.

User WhiteEleven
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8.7k points
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