hi!
i recently did my english language paper 2 mock, and a question on there was to write a speech on how parents were overbearing/overprotective over their child. in that speech, i grabbed 35/40 marks for my creative writing.
to begin, i proposed an idea to the reader. i made them think of a concept that would be pleasurable to most. for example, i wrote about the built up to a concert that they were about to attend. then, this is the key part.
snatch. that. idea. away.
examiners LOVE this technique. they think it’s very creative and effective of properly painting out your aim for the rest of the speech.
hope this helps!