Answer:
Sociocultural factors are one of the six factors in a PESTEL analysis. Sociocultural factors refer to the cultural and social aspects that affect a business. These factors include population demographics, lifestyle changes, attitudes towards work and leisure, education levels, and cultural barriers.
In the case of Air Canada, some sociocultural factors that may affect its business include population demographics and lifestyle changes. For example, as the population ages, there may be a decrease in demand for air travel. Additionally, changes in lifestyle trends may affect the types of destinations that people travel to and the frequency of their travel.
Step-by-step explanation:
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