Answer:
Integrated marketing communication (IMC) is a holistic approach to planning, creating, and executing marketing and communications campaigns. IMC entails combining elements of the communications mix – advertising, public relations, media, digital, and direct marketing – in a strategic attempt to deliver a consistent and coordinated message to a target audience. Essentially, it is an attempt to reach customers in a more coordinated and integrated manner, which is achievable by increasing the level of communication among all of the marketing departments. IMC is a planned process that uses analysis and research to reinforce messages, increase campaigns' effectiveness, and provide better customer service. The goal of IMC is to promote a unified customer experience, with one core message that can be used across multiple channels. This creates a harmony of messages, from TV campaigns and billboards to in-person meetings with clients. Ultimately, the purpose of IMC is to tie all the different forms of communication together and ensure that the customer receives the same message no matter which channel they choose.