Question

Crunchy Chip is a new, low-fat snack cracker created by the Good Health Company. To create interest for the Crunchy Chip, the company sent a free package of the snack crackers to selected homes along with a coupon. Good Health's activities represent Multiple Choice trade advertising. consumer publicity. sales promotion. public relations.

Answer 1

The Good Health Company's distribution of free samples and coupons for Crunchy Chip is categorized as sales promotion. An advertising campaign for healthy eating can include various creative elements such as songs, posters, flyers, and commercials.

Step-by-step explanation:

The activities undertaken by the Good Health Company for the Crunchy Chip snack crackers - sending free packages of the snack along with a coupon to selected homes - is best categorized as sales promotion. This is because the company is directly encouraging the purchase of their product through incentives like free samples and cost-saving coupons, which is a hallmark of sales promotional strategies.

On creating an advertising campaign promoting healthy eating, one could incorporate a variety of elements such as catchy songs, visually appealing posters, and informative flyers. The campaign may also include regular newsletters with health tips and recipes, as well as engaging commercials during lunch breaks to grab the audience's attention. Key to the campaign's success would be the creativity and the ability to connect with the target audience on the importance of healthy eating.

Answer 2

The Good Health Company's activities represent sales promotion.

Step-by-step explanation:

The activities of the Good Health Company in promoting its new snack cracker, Crunchy Chip, represent sales promotion. Sales promotion refers to the use of various promotional activities to increase sales and create interest in a product or service.

Sending free packages of the product along with coupons is a common sales promotion tactic to attract consumers and encourage them to try the product.