Question

You have been retained by a new ride-sharing service that has gone global in a relatively short period of time. Unfortunately, this tremendous growth has come at a price: not only have they attracted the negative attention of competitors and government regulators, a number of incidents with their drivers in several key cities has resulted in a recent downturn in business. As one of the leading independent market researchers in the country, you have been retained to help them address their challenges while continuing to maximize the benefits of their increasing market presence.

In an essay of approximately 300 words, describe what actions you will propose to undertake on their behalf, the amount of time you think it will take you to carry out these activities, and what they can expect from you at the conclusion of your work.

Answer 1

As an independent market researcher, I understand the importance of reputation and brand image in the success of a business. In the case of your ride-sharing service, I propose a multi-faceted approach that will help you address the challenges you are currently facing while maximizing the benefits of your increasing market presence.

First and foremost, I will conduct a comprehensive analysis of your current business model, including your marketing strategies, customer service policies, and driver training programs. This analysis will help me identify any weaknesses or gaps in your operations that may be contributing to the negative attention you have received.

Based on my findings, I will develop a customized action plan that addresses these weaknesses and helps you improve your overall brand image. This plan may include a variety of strategies, such as revising your marketing materials, enhancing your customer service policies, and implementing more rigorous driver training programs.

I estimate that this process will take approximately six months to complete, depending on the size and complexity of your organization. During this time, you can expect regular updates on my progress, as well as ongoing support and guidance as you implement the changes outlined in my action plan.

At the conclusion of my work, you can expect a comprehensive report that outlines the results of my analysis, the strategies I have recommended, and the expected outcomes of these strategies. I will also provide ongoing support and guidance as you work to implement these changes and improve your overall brand image.

By working together, I am confident that we can help your ride-sharing service overcome its current challenges and continue to thrive in an increasingly competitive market.