Question

APPLICATION

Activity 6. Imagine that you are working in a company that manufactures
bags and you are tasked to design products to be sold abroad. Write your
plan on how you are going to come up with a bag design that can compete
with the products abroad. Include in your plan the ways as to how you are
going to use the MS Publisher in designing the product. Lastly. List 3 do's
and 3 don'ts that you will consider in designing the product. ​

Answer 1

Read Below-

Step-by-step explanation:

Designing Bag Products for International Competitiveness:

Market Research: Conduct thorough market research to understand the preferences, trends, and demands of the target international market. Identify the specific needs, styles, and functionalities that appeal to customers abroad. This research will serve as a foundation for creating a design that caters to the target audience.

Competitive Analysis: Analyze the bag products already available in the target market. Identify their strengths, weaknesses, and unique selling points. This analysis will help identify gaps in the market and potential areas where the company's bags can stand out and compete effectively.

Collaborative Design Process: Involve a team of designers, product developers, and market experts in the bag design process. Encourage brainstorming sessions and idea-sharing to generate innovative and appealing design concepts. Consider feedback from colleagues, industry professionals, and potential customers to refine the designs and ensure their suitability for the target market.

Utilizing MS Publisher: MS Publisher can be utilized to create professional and visually appealing bag designs. It offers various tools for layout, typography, image editing, and graphic elements. Use MS Publisher to create eye-catching visuals, incorporate company branding, and present the designs in a polished and cohesive manner for presentations and marketing materials.

Iterative Prototyping: Develop multiple prototypes of the bag designs to assess their practicality, functionality, and aesthetics. Test the prototypes by seeking feedback from potential customers, considering aspects like comfort, durability, and usability. Refine and modify the designs based on user feedback to ensure the final product meets or exceeds customer expectations.

Quality Materials and Manufacturing: Choose high-quality materials for the bag production to ensure durability and longevity. Partner with reputable manufacturers that adhere to international quality standards. Conduct regular quality control checks throughout the production process to maintain consistency and meet international quality requirements.

Three Do's in Designing the Product:

Do consider the cultural and aesthetic preferences of the target market.

Do prioritize functionality and usability in the bag design.

Do incorporate sustainable and eco-friendly elements to align with global environmental concerns.

Three Don'ts in Designing the Product:

Don't overlook the importance of market research and understanding the target audience.

Don't compromise on quality and durability for the sake of cost-cutting.

Don't blindly imitate existing international designs; strive for originality and differentiation while considering market demand.

Answer 2

Plan for Designing the Bag for Distribution Abroad

1. Research - Gather information about what local and international companies are selling in the same product category, what materials are used in making these bags, and which features are popular.

2. Develop Surveys - Develop surveys and polls in order to get feedback from customers about what they would be willing to pay for in a bag, features they would like, design preferences, etc.

3. Brainstorming - Brainstorm ideas for the design of the bag with team members, allowing everyone to give feedback, and narrow down options until a final design is selected.

4. Use MS Publisher to design the Product - MS Publisher is a useful tool for designing products and can be used to create various types of effective graphics and logos. It can also be used to format the design, create diagrams, and manage text.

5. Prototype Design - Create a prototype of the design to be used as a reference when producing the bags.

6. Test the Prototype - Test out the prototype design in a production setting and get feedback from customers.

7. Revise as Necessary - Revise the design of the prototype as needed based on customer feedback.

Do’s for Designing the Bag
1. Do consider the production cost when designing the bag.
2. Do listen to feedback from customers and other stakeholders.
3. Do consider the strength and durability of the bag.

Don’ts for Designing the Bag
1. Don’t compromise quality when designing the bag.
2. Don’t produce a bag that is already in the market.
3. Don’t produce a bag with a design that is hard to produce.