Question

nigel works at a british advertising agency and has advised his client that it's not worth the company's money to advertise its products in china because he knows there is a strong bias against foreign firms for this particular product. this demonstrates how

Answer 1

This demonstrates how cultural knowledge can impact business decisions. Nigel's understanding of the cultural bias against foreign firms in China has informed his advice to his client. By taking into account the cultural context of the market, Nigel is able to provide more accurate and effective advice to his client. Understanding cultural knowledge is important in the business world because it can impact the success or failure of a product or service in a particular market.