Question

Match the different aspects of the marketing information systems to the scenarios that portray them.

1. Marketing intelligence system
2. Internal reporting system
3. Marketing model
4. Marketing research system

A. includes number of orders received, stock holdings, and sales invoices
B. MIS collects, regulates, and analyzes data for marketing plan
C. gathers information such as demographic data
D. includes time series, sales model, and linear programming
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Answer 1

1. Marketing intelligence system - C

2. Internal reporting system - A

3. Marketing model - D

4. Marketing research system - B

Step-by-step explanation: