Question

Which of the following statements is true of customer integration for companies oriented toward demand-supply integration?

a. It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm or supply chain.
b. It is a process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain.
c. It requires firms to link seamlessly to outsiders that provide goods and services to them so that they can provide high-quality customer experiences.
d. It requires information hardware and software systems that can exchange information when

Answer 1

a. It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm or supply chain is the true statement about customer integration for companies oriented toward demand-supply integration.

Demand-supply integration involves the alignment of supply and demand plans to improve customer service and reduce costs. Customer integration is a key aspect of this, as it involves understanding customer needs and preferences and incorporating them into the supply chain strategy. By doing so, companies can offer value-added offerings to their most valuable customers, which can lead to increased loyalty and profitability.