Answer:
Situation:
- During a marketing project at work, our team was tasked with developing a new advertising campaign for a product launch.
Task:
- The goal was to create an impactful and innovative campaign that would resonate with the target audience and drive sales. As a team, we needed to collaborate and agree on the campaign concept and execution.
Action:
- One team member proposed a traditional approach, suggesting a print media campaign with traditional advertisements in magazines and newspapers. However, I believed that a more modern and digital-focused campaign would be more effective in reaching our target audience.
- I respectfully shared my viewpoint with the team member, explaining the potential benefits of a digital campaign, such as utilizing social media platforms, influencer partnerships, and interactive online content. I provided examples of successful digital campaigns from similar industries to support my argument.
- We engaged in a constructive discussion, weighing the pros and cons of both approaches. To find common ground, we decided to conduct market research and gather data on our target audience's media consumption habits and preferences.
Results:
Through market research, we discovered that our target audience had a strong preference for digital media and online interactions. The data confirmed the effectiveness of a digital campaign in reaching and engaging with our audience.
Based on the findings, we collectively agreed to pivot our approach and develop a digital-focused campaign. We collaborated on designing captivating social media content, exploring influencer partnerships, and creating interactive elements that would generate buzz and maximize reach.
As a result, our campaign exceeded expectations, attracting a significant online following and generating a high level of audience engagement. The project's success showcased the value of open-mindedness, respectful communication, and data-driven decision-making when resolving disagreements within a team.
Example #2 (STAR response highlighted):
Situation:
In my ethics class, I had to partner with a classmate to write a paper. We had to choose a solution to a presented employee problem and talk about why it was the right decision.
Task:
Initially, we didn't agree on the direction. My partner felt the hypothetical employee should only be reprimanded. I thought it warranted termination. We took turns explaining why we felt each of our decisions was correct. We still couldn't agree.
Action:
After doing some research, I headed to the library and found a real case study with a similar situation. After reading it, I agreed my partner was right. I think it's important to approach disagreements with respect and clarity and to be open to changing your mind.
Results:
Our recommendation was to reprimand the employee. By working together and doing our research, we wrote a great paper.