Answer: One major aspect of modern life and contemporary life in general that especially emphasizes the importance of the individual is social media. Social media platforms like Fb, Twit Ig, and Snap provide individuals with an unprecedented level of control over their own personal brand and online presence. Through social media, individuals can share their thoughts, opinions, and experiences with a global audience, ad can connect with others who share similar interest and value. Social media has also given a rise to the concept of "influencers," individuals who have built up large followings on social media and can use their influence to promote products, services, and causes. The emphasis on the individual through social media has both positive and negative implications, and has led to new forms of self-expressions, entrepreneurship, and activism, as well as concerns about privacy, online harassment, and the impact of social media and mental health.