False.
Perceptual positioning maps are not used to plot geographic segments, but rather to visually represent the positioning of products or brands in relation to their competitors based on consumer perceptions. These maps are typically created based on consumer surveys or market research data and help companies understand how their target audience perceives different brands or products in terms of key attributes or dimensions. The maps help companies identify potential gaps or opportunities in the market and develop strategies to differentiate their offerings and target specific segments based on consumer preferences and perceptions. However, they do not specifically relate to geographic segments.
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