Answer: Under the new management team, several key decisions have played a pivotal role in increasing croc sales:
Market Research and Targeting: The team conducted comprehensive market research to identify consumer preferences, trends, and demands. This information helped them refine their target audience and tailor their marketing strategies accordingly.
Product Innovation: The management team introduced new and innovative variations of crocs, catering to different demographics and occasions. They focused on expanding the product line with stylish designs, vibrant colors, and improved functionalities, appealing to a broader customer base.
Brand Collaborations: Recognizing the power of collaborations, the team strategically partnered with well-known brands and influencers to create limited-edition crocs. These collaborations generated buzz, attracted new customers, and increased brand visibility.
Marketing and Advertising: The new management team implemented effective marketing campaigns across various platforms, including social media, television, and print media. They highlighted the comfort, versatility, and fashion-forward nature of crocs, challenging traditional perceptions and repositioning the brand in the market.
Retail Expansion and Online Presence: The team focused on expanding croc's retail presence by opening new stores in strategic locations, both domestically and internationally. They also invested in enhancing the online shopping experience, optimizing e-commerce platforms, and implementing targeted digital marketing campaigns.
Step-by-step explanation: