The best description of this kind of business is multi-level marketing (MLM) or network marketing. In MLM, individuals are encouraged to sell products directly to consumers and recruit others to become distributors or salespeople. Distributors earn commissions not only from their own sales but also from the sales made by the people they recruit. This creates a network or "downline" of distributors. MLM companies often focus on products like fitness shakes, health supplements, or other consumable goods. It is important to note that MLM businesses can vary in terms of their practices and reputation, and individuals should carefully research and evaluate any MLM opportunity before getting involved.