How does using an exporting intermediary limit the risk involved with global marketing?

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asked Jan 20, 2024 39.2k views

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Marioanzas · Answer 1 · 2024-01-25T16:49:38+0000

Using an exporting intermediary can limit the risk involved with global marketing by providing a buffer between the company and the foreign market, helping the company navigate complexities, and assuming some of the financial risk.

How does using an exporting intermediary limit the risk involved with global marketing?

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