Question

Operational CRM applications include tools for all of the following except:

a) sales force automation.
b) call center support.
c) marketing automation.
d) customer service support.
e) calculating CLTV.

Answer 1

e) calculating CLTV.

Step-by-step explanation:

e) calculating CLTV.

Operational CRM applications are focused on streamlining the business processes that involve direct interaction with customers. They include tools for sales force automation, call center support, marketing automation, and customer service support. However, calculating customer lifetime value (CLTV) is a part of analytical CRM applications that provide insights and analysis on customer behavior and trends.