One practical strategy that could be implemented to ensure the effectiveness of the campaign is to use social media influencers to promote the campaign. Social media influencers have a large following and can help spread the word about the campaign to a wider audience. This strategy may contribute to the success of the campaign by increasing awareness of the campaign and encouraging more people to participate. Additionally, social media influencers can provide a personal touch to the campaign and make it more relatable to their followers, which can help increase engagement and participation.