1. the information surrounding a word or passage and clarifying its meaning context 2. the dictionary meaning of a word Current Biographies 3. words that influence people's actions by making promises about the future denotation 4. the feeling a word arouses; the implication connotation 5. a source for checking an author's qualifications and background symbol 6. a word that stands for or represents something else directive language 7. a too obvious solution presented to the problem; an understatement of the situation name calling 8. a method of communicating opinions or beliefs unwarranted implication 9. an unjustifiable suggestion not directly stated but inferred by the audience propaganda 10. use of language to associate a person or idea with other people or ideas in disfavor oversimplification