Answer:
b. Set direction
Step-by-step explanation:
The first step in goals-based strategic planning is setting the direction. This involves defining the organization's mission, vision, and values. The mission statement describes the overall purpose of the organization, while the vision statement outlines what the organization wants to achieve in the future. The values statement articulates the core beliefs and principles that guide the organization's behavior and decision-making.
Setting direction is important because it provides a clear sense of purpose and direction for the organization, and helps to align all of its activities and resources towards achieving its goals. Once the direction has been set, the organization can then move on to analyzing the current situation, identifying opportunities and challenges, defining strategies, and deploying the plan to achieve its goals. However, it is important to periodically review and revise the direction as necessary to ensure that it remains relevant and aligned with the organization's goals and values.