Step-by-step explanation:
Social media has directly impacted business in the sense that it has strengthened relations between companies and consumers. The so-called relationship marketing is a strategic tool that companies seek to attract, retain customers and increase their value and position in the market, so it is necessary that the presence of a company in social media is based on positive values for society and posts that generate engagement and identification of the target audience.
The benefits of the use of social media by companies is to increase their value and presence where their potential audience is, it is possible to establish a more direct, flexible and instantaneous communication, as well as to solve consumer problems. But there are also the disadvantages that it is in the case of unethical posts for example, that it can generate a bad reputation for a brand.
In the case of dismissal of employees for personal use of social media, it is an extreme situation that should be discussed in advance and create a manual of policies and ethical conduct that the employee must have when using social media without creating conflicts and a negative image for the company. .