Researching potential locations before incorporating is important because it allows you to make an informed decision about where to establish your business. By researching potential locations, you can gather information about factors such as local laws and regulations, taxes, zoning restrictions, access to resources and labor, and the local economy. This information can help you determine whether a particular location is suitable for your business and can help you avoid potential problems that could arise if you choose the wrong location. In short, researching potential locations helps you make a smart, informed decision about where to establish your business.