Collective bargaining is a process where a group of workers, represented by a union, negotiates with their employer to determine the terms and conditions of their employment, including wages, benefits, and working conditions. In this scenario, George and his fellow workers were able to come together and express their concerns about their wages to the union representative. The representative then met with the factory owner to negotiate on behalf of the workers, and the employer agreed to increase their wages. This is an example of how collective bargaining can be an effective strategy for workers to improve their working conditions and compensation.