During World War II, the Coca Cola Company (C) opened bottling plants in Europe to supply U.S. soldiers with Coke. In fact, the company's president at the time, Robert Woodruff, was determined to make Coca Cola available to every U.S. service member, regardless of where they were stationed. To achieve this goal, the company built bottling plants close to the front lines and shipped Coke concentrate to these plants. The soldiers would then mix the concentrate with local water to make the drink.
The company also faced some challenges during the war, such as shortages of key ingredients and difficulty transporting products due to rationing and transportation restrictions. However, overall, the war helped the company expand its global reach and solidify its status as a global brand. The Coca Cola Company's experience during World War II was a significant factor in its growth and success in the post-war era.