91.3k views
5 votes
How does target cost-per-acquisition (cpa) bidding determine the optimal cost-per-click (cpc) bid?

User Gaoithe
by
7.5k points

1 Answer

2 votes
Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign's history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it's eligible to appear.
User Sasikiran Vaddi
by
7.9k points