Question

Jim and his friends have an upcoming mountain bike trip in the fall. He has collected information about a variety of coaches and gyms where there is crossfit training and emailed his findings to his friends. The following weekend they all meet at a local coffee shop to decide which gym and coaches they will go to as a group. First, they discuss what criteria they will use to make the decision and come up with 1) location, 2) coaches, and 3) price. Next, they review the collected information and narrow down the possibilities to two gyms. What part of the consumer decision-making process are Jim and his friends working through now

Answer 1

evaluating alternatives

Step-by-step explanation:

In this scenario, Jim and his friends are going through the evaluating alternatives part of the decision-making process. This is when an individual analyzes all of the options that provide the product or service that they are trying to obtain. They go through all the details of each option in order to obtain the absolute best deal. This allows the consumer to obtain all of the products or services that they want but by paying the lowest possible price in comparison to the other options.