Pepe's integrated marketing communication is a strategy that aims to create a consistent and coordinated message about the brand across different channels and touchpoints. Word of mouth can play a significant role in Pepe's integrated marketing communication because it is a powerful form of communication that can influence the perception and purchase decisions of potential customers. When people hear positive things about Pepe's brand from their friends, family, or colleagues, it can create a positive image of the brand in their minds and increase their likelihood of considering Pepe's products or services.
To leverage the power of word of mouth in its integrated marketing communication strategy, Pepe can encourage its satisfied customers to share their experiences with others through social media, online reviews, or referral programs. Pepe can also provide excellent customer service to ensure that customers have a positive experience and are more likely to recommend the brand to others. By incorporating word of mouth into its integrated marketing communication, Pepe can increase its reach and build a loyal customer base.