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in sport marketing, the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic is called . select one: a. market segmentation b. positioning c. state of being d. projection

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Answer:

a. market segmentation

Step-by-step explanation:

In sports marketing, the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic is called: