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Read the sample advertisement below.

Check out the latest in gaming chairs! The most comfortable chair out there with super cool sound: the Game-X Chair 2000. Not only is it a great quality but the price is a guaranteed bargain. Only $199 today!

In paragraph form, explain how the author could enhance the advertisement using at least two rhetorical appeals.

1 Answer

4 votes

Step-by-step explanation:

The author could enhance the advertisement using two rhetorical appeals: ethos and pathos.

To appeal to ethos, the author could mention the chair's features that demonstrate the product's credibility and trustworthiness. For instance, they could mention the chair's high-quality materials, durable construction, and positive customer reviews. By doing so, the author establishes their expertise and knowledge on the product, which can make the audience more likely to trust their recommendation.

To appeal to pathos, the author could emphasize the emotional benefits of owning the Game-X Chair 2000. For example, they could mention how the chair can enhance the gaming experience by providing immersive sound, improving posture, and reducing discomfort during long hours of gameplay. Additionally, they could use persuasive language to create a sense of urgency, such as "Don't miss out on the ultimate gaming experience - get your Game-X Chair 2000 today!" This can tap into the audience's desire for pleasure and enjoyment, making them more inclined to make a purchase.