A business goal is the overall objective of a company, such as increasing revenue, expanding market share, or improving customer satisfaction. Social media objectives are specific goals related to social media, such as increasing the number of followers, boosting engagement, or driving traffic to a website. Social media objectives are related to business goals because they can help a company achieve its overall objectives. For example, increasing social media engagement can help improve customer satisfaction, while driving traffic to a website can help increase revenue. By setting specific social media objectives that support business goals, companies can use social media as a tool to achieve their overall objectives.