Objective reporting is a style of journalism where a reporter presents information in a neutral and unbiased way, without inserting their own opinions, biases or emotions. In objective reporting, the focus is on presenting factual information that is backed up by evidence, rather than on promoting a particular agenda or viewpoint. This type of reporting aims to inform the audience and allow them to make their own decisions based on the presented information. To achieve objectivity in reporting, a journalist must be diligent in gathering and verifying information from multiple sources and must avoid using language that is emotionally charged or that could be perceived as advocacy.