Final answer:
Marketing and advertising is the first activity involved in a typical business-to-consumer (B2C) cycle.
Step-by-step explanation:
The business-to-consumer (B2C) cycle represents the series of transactions and interactions between businesses and individual consumers. It encompasses the entire process, from marketing and product/service offering to customer acquisition, sales, and post-purchase support. The goal is to provide a seamless and satisfying experience for the end consumer.
The first activity involved in a typical business-to-consumer (B2C) cycle is marketing and advertising. This includes promoting a product or service to attract potential customers. Companies use various marketing and advertising techniques such as television commercials, social media campaigns, and online advertisements to reach their target audience.