Question

Assume your advertising budget is limited to 1 million dollars. If you want to increase frequency while staying within this budget, ______________________

A. you need to decrease the length of your message
B. you also need to increase the appeal for your campaign
C. you will likely have to accept a lower reach
D. you audience selectivity will go down
E. you should use your entire budget on advertising during a prime time TV show like American IdoL

Answer 1

Answer: B because you should always have an apealing advertisement

Step-by-step explanation: