Question

in which situations would a firm be most likely to use persuasive advertising? (choose every correct answer.) multiple select question. a brand that the firm wishes to reposition a product category where competition is not yet established a product category where competition is intense a product category in the growth or early maturity stage of the product life cycle

Answer 1

Answer: A product category in the growth or early maturity stage of the product life cycle

In launching a new product or service in an attempt to increase market share, changing consumer attitudes and behaviours, there would be more chances for firms to employ convincing advertising. Such advertising shall be aimed at convincing consumers that a particular product or brand is superior to its competitors and therefore encourages them to take action, such as purchasing it or visiting the store.