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According to Petty and Cacioppo's (1986) elaboration likelihood model, when people are persuaded by surface characteristics of a message, such as how long the message is, they have taken the ________________ route to persuasion.

a) Central
b) Peripheral
c) Heuristic
d) Subjective

User Enes Zor
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1 Answer

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B) Peripheral should be the correct answer.
User Wangzhiju
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