Question

"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single consumer when they click on a webpage. a. true b. false

Answer 1

"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single consumer when they click on a webpage. False.

Step-by-step explanation:

False

The phrase '100 milliseconds' in the context of serving an ad to a consumer when they click on a webpage does not refer to the time it takes for a publisher to serve an ad. It actually represents the ideal goal for ad serving time, indicating that the ad should load and be displayed to the consumer within 100 milliseconds of their click. Faster ad serving ensures a better user experience and higher chances of engagement.

For example, if a publisher takes more than 100 milliseconds to load an ad, the consumer may lose interest or navigate away from the webpage before the ad appears. Therefore, it is important for publishers to optimize their ad serving processes to meet this goal and deliver a seamless user experience.

Answer 2

False. "100 milliseconds" typically refers to the time taken for an ad exchange to process and serve an ad after receiving a bid request from a publisher, not the time it takes for a publisher to serve an ad to a single consumer.

How to explain

This duration is a crucial aspect of real-time bidding (RTB) in digital advertising.

Within this brief window, various computations occur, including evaluating bids from multiple advertisers and selecting the winning ad to display.

Once the ad exchange determines the winning bid, the chosen ad is then delivered to the webpage for display to the user.