Question

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. a. true b. false

Answer 1

The statement is true. The purchase funnel encompasses various stages that influence the customer journey and final purchase decision. By giving credit to all touchpoints along the funnel, businesses can better understand marketing effectiveness.

Step-by-step explanation:

The statement is true.

The purchase funnel is a marketing concept that represents the various stages a consumer goes through before making a purchase. These stages typically include awareness, consideration, decision, and retention. The last click attribution model, which only gives credit to the final touchpoint before a purchase, has been the traditional approach.

However, it is now recognized that all levels of the purchase funnel contribute to the customer journey and influence the final purchase decision. By giving credit to all touchpoints along the funnel, businesses can better understand the effectiveness of their marketing efforts and allocate resources more strategically. This approach is known as multi-touch attribution.

Answer 2

The market revolution indeed brought significant social and economic changes to the United States, transforming the national economy, and influencing patterns of work and social organization.

Step-by-step explanation:

The statement that the market revolution brought many social and economic changes to the United States is true. The market revolution was a period during the 19th century marked by the expansion of markets and an increase in production and consumption of goods. It led to significant social and economic changes, including the development of a more integrated national economy, advances in transportation and communication, a shift from subsistence to commercial agriculture, and changes in social structures as people moved from farms to new urban centers for work.